McDonalds prices to increase in some suburbs

Just heard that McDonalds are proposing to increase their prices in some suburbs here in Brisbane (& possibly in other cities in Australia?). Big Mac has been mentioned more than any other product lines as being subject to the price increase, but probably the prices of some other product lines will also go up. Apparently, it is the poorer suburbs that will face the price hike. According to reports, the price rise will happen in those areas because McDonalds think that consumers there are more likely to accept or tolerate the higher prices, while consumers in more affluent suburbs are more likely to complain.

With the current economic crisis worldwide, fast food sales have reportedly gone up, & so fast food retailers like McDonalds are raking in the profits. So perhaps McDonalds are out to make more money by upping prices in suburbs more likely to tolerate price hikes. Who knows??? Still, all talk about the price hike seems "weird" because I can't quite imagine that a Big Mac would have a different price in different locations. As far as I know, McDonalds prices have been pretty much the same everywhere in Brisbane. Then again, people are always free to make their own choices - if they don't want to pay higher prices at McDonalds, then go to KFC or Hungry Jacks. Or consume something healthier.

Anyway, thank goodness the prices don't seem to have been affected in the areas/suburbs that I frequent: Brisbane CBD, Jindalee, Mt Ommaney, Sinnamon Park, Indooroopilly, Toowong, Milton. Or have they??? Those are not poor suburbs by any stretch of the imagination. All the same, I shall check when I next get the chance. Then again, I don't consume McDonalds that often, so even if prices go up in those areas, it won't affect me too much.